What SEO is
SEO (search engine optimization) is everything that helps Google understand your site and show it high when people search for what you sell. It has three parts:
- Technical: a fast, mobile-friendly site with no errors, a sitemap and HTTPS.
- Content: pages that answer exactly what people search for, in their words.
- Authority: links from other sites, reviews, Google Business Profile.
What GEO is
GEO (generative engine optimization) means making your site easy for AI to cite. AI assistants prefer sources with direct answers, verifiable facts and structured data. When someone asks “who builds websites in Chișinău”, the AI picks 2–5 businesses and cites them.
SEO vs. GEO
| SEO | GEO | |
|---|---|---|
| Where you appear | Google’s results list | ChatGPT, Gemini and AI Overview answers |
| What matters | Keywords, speed, links | Clear answers, facts, schema.org, a clear entity |
| Outcome | Site visits | A direct recommendation of the business |
A real example
chiriejbl.md, a site we built, ranks first on Google for “chirie jbl chisinau” and is the first source cited in the AI Overview for the same search. plusrent.md ranks first for “personal driver” and is cited in the AI Overview too. That is SEO and GEO working together.
A checklist for your site
- Every service has its own page with the search term in the title.
- The first sentence of the page answers the client’s question directly.
- Prices, city and contacts are stated clearly and consistently everywhere.
- The site loads in under 2 seconds on a phone (PageSpeed 90+).
- There is schema.org for the business, services and FAQ.
- robots.txt does not block AI crawlers, and there is an llms.txt file.
- Google Business Profile is complete and has reviews.
